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15px}.image-align-center-label{background-image:url(../images/align-center-2x.png?ver=20120916);background-size:21px 15px}.image-align-right-label{background-image:url(../images/align-right-2x.png?ver=20120916);background-size:22px 15px}} Send a press release to Africa or gain publicity in The Netherlands | Ondernemen in Ontwikkelingslanden

Send a press release to Africa or gain publicity in The Netherlands

Send a press release to Africa or gain publicity in The Netherlands

ma, 15/08/2016 - 11:51 | NABC
Gain visibility in the media by utilising NABC's Communication Center to write and distribute press releases to over 7,000 journalists and bloggers across Africa. In addition to print and digital media outlets, the message will be delivered to thousands of business professionals through the largest LinkedIn groups focusing on Africa and segmented by country, industry or function.

Press releases can be written and translated in English, Dutch, French, and Portuguese. Due to his seasoned career as a professional journalist, Doornebal has established a good reputation particularly amongst the Dutch media. The Communication Center combines the services of NABC and Africa Business Communities (Africa Press List and Africa News Monitoring) to successfully assist members in reaching the media in Africa and the Netherlands.

The following aspects are particularly appealing for companies considering the services of the Communication Center: 

  • Affordability

Compared to some other B2B commercial communication methods, press releases are very cost-efficient, and usually have more impact on the audience as a non-commercial message. Moreover, in our partnership with Africa Business Communities, we have selected the most efficient solution for our members. 

  • Heightened visibility

For B2B communication in Africa, the digital environment is very important. Press releases provide for good content, which helps your SEO (Search Engine Optimisation) and your ranking in internet searches (eg Google). Many African journalists are working on a freelance basis and can be reached best by personal e-mail.  Africa Press List makes this possible. 

  • Relevance

No matter how big or small your company is, press releases can benefit all sorts of businesses in any sector.

  • Customizable

A custom press strategy can be created in cooperation with Arne Doornebal and improve your offline and online presence. Press releases can also be published on company websites.

  • Targeted markets 

Target specific sectors, countries or even cities to make sure your company becomes visible in the market that you are investing in.

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Arne Doornebal

Arne Doornebal has been working as a journalist with a focus on Africa for over a decade. He lived in Uganda and South Sudan for nearly seven years as a professional journalist, and has travelled to 15 African countries; his extensive personal knowledge about the political, social and economic climate in several African regions is an invaluable asset that can only be acquired with hands-on experience. He writes articles, blogs and op-eds, and produces radio and TV-reports as well.

Doornebal first reported about an NABC trade Mission in South Sudan in 2011, just a few months after independence. Early 2016 he wrote a press release about NABC’s trade mission to the Africallia trade fair in Burkina Faso, which was widely picked up by the Dutch media. Doornebal was also on the PR-team of the ‘Forests for the Future, New Forests for Africa’ conference which took place in Accra in March 2016. It received coverage from top tier media like the BBC World Service, France24, Xinhua and AFP.